The Knowledge Of Careers curriculum at Booker T. Washington high school continues to develop and evolve as time goes on, and the past month has been no exception. Our students have been taught the ins and outs of marketing and commercial growth, the challenges of working in education, the complexities of financial asset management, and more. As the weeks pass our students learn more and are getting closer to discovering their professional passions.
Jade Palomino started our month with a discussion on her role as a manager at Endeavor Miami, a corporation committed to improving local neighborhoods by enabling native entrepreneurs. Jade assists local new business owners and entrepreneurs develop their businesses models and employment methods so that the companies can grow to the size that allows them to contribute back to Miami. With backgrounds in business management, law, and music production, Jade has experiences across the board that make her an invaluable asset to our community. For one example, she directly helped grow Encompass Online Solutions grow from a $7M company in 2014 to an $11M company the next year. As part of her activity, Jade had our students run a mock Shark Tank, where they watched sample pitches form potential companies and decided what area to develop and how much money to put into their development.
Marketing expert Tony Dicks grabbed out students attention with his exciting presentation on his responsibilities as the CEO and Founder of Sales Funnel RX. With a focus on marketing and commercial growth, Tony’s company achieves solutions through market research, commercial strategies, and utilizing effective team members. Tony taught our class the basics of driving customers and traffic to a client’s base of operation, both through marketing and enriching value. At the end of the day Tony had our class build their very own “money machines”, individualized brands that the students created financials portfolios of and tailored for success.
Professor Patrick Dulcio came in for the next week, discussing with our class the importance of education and its impacts on your life outside of the classroom. A professor of finance, Patrick showed our class how the models he teaches in his classroom are used by financial professionals nationwide to ensure their clients have enough money. Patrick drew a line between “needs” and “wants” during his presentation, and showed the class how percentages of income should be distributed between the two to maintain a healthy financial status. Our class participated in an activity with Patrick where the students broke up into groups with one acting as a bank, and the rest as loan applicants. The students had to use the skills they learned during the lecture to apply for a financially-sound loan.
We next learned about how to employ personal wealth and investments from Asset Management Specialist Lia Yaffar-Pena. Lia has an extensive background in personal and corporate finance and explained how the same basic principles are consistent from paying monthly bills to large venture capital investments. Lia has studied that debt crisis of the 1980s extensively and used it as an example to our students and her clients to show the development of emerging Latin American markets and their impacts on the global market since. Lis now focuses on managing the sales and buying sides of Certificate of Deposits and other investments, making sure that the sales of mutually beneficial. For her activity, Lia had the students perform a mock investment scenario where the students attempted to maximize return on a $10,000 loan.